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Top 15 reads of 2021

21 December 2021

The article at a glance

Flexible response 11 January 2021 Forget ‘threat’ or ‘opportunity’: firms should instead adopt a ‘multiplexed’ response to digital disruption, says a new …

Category: Insight

Rainbow slinky toy.

Flexible response

11 January 2021

Forget ‘threat’ or ‘opportunity’: firms should instead adopt a ‘multiplexed’ response to digital disruption, says a new study by PhD candidate Jack Fraser and Professor Shahzad Ansari.

Read the article "Flexible response"


Illustration of a man enjoying the view from polluting factories, smoke is rising, money is raining down.

Impact investing

1 February 2021

Regulators are likely to require companies to publish audited reports on their environmental and social impacts, Sir Ronald Cohen says in a conversation with Professor Jennifer Howard-Grenville.

Read the article "Impact investing"


Mauro Guillén

Professor Mauro F. Guillén announced as next Director of Cambridge Judge Business School

10 March 2021

Professor Mauro F. Guillén, a prominent expert, award-winning scholar and teacher at the Wharton School of the University of Pennsylvania, has been appointed the next Director of Cambridge Judge Business School.

Read the article "Professor Mauro F. Guillén announced as next Director of CJBS"


An athletic young woman practices yoga on a sunlit rock by the sea.

Enlightenment to better butts

29 March 2021

Many movements don’t become successful businesses, so how did yoga transform from Hindu-inspired anti-materialism to a ‘Gospel of Sweat’ market worth $80 billion? A study co-authored by Professor Kamal Munir and Professor Shahzad Ansari shows the pathway.

Read the article "Enlightenment to better butts"


Black and white hypnotic spiral.

Reputational spirals

13 April 2021

Public criticism during crises can prompt innovation in environmental, social and governance (ESG) practices, but many firms instead get caught in a downward spiral, says Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge Judge.

Read the article "Reputational spirals"


Scattered craft beer grains, bottles, hops and a cask.

Timeless ‘craft’

27 April 2021

The concept of ‘craft’ is often narrowly applied to describe nostalgic approaches to work. But a new study led by Assistant Professor Jochem Kroezen instead suggests that craft is better understood as a timeless alternative approach to any type of work in this era of machine learning.

Read the article "Timeless 'craft'"


Young Indian women wearing pollution mask against Coronavirus or COVID-19 and standing on rooftop at home in Delhi, India.

COVID-19 in India

10 May 2021

A new weekly CJBS COVID-19 Tracker for India, developed by Professor Paul Kattuman at Cambridge Judge Business School and the National Institute of Economic and Social Research working with Health Systems Transformation Platform in India, provides forecasts of the pandemic’s trajectory based on a recently developed model.

Read the article "COVID-19 in India"


A female hiker in a bright yellow waterproof jacket stands in a rapeseed field and looks at the thunderstorm approaching.

Five tips for women navigating their careers

11 June 2021

Alison Loehnis of NET-A-PORTER, MR PORTER and THE OUTNET, part of YOOX NET-A-PORTER Group, in Conversation with Ruth Kennedy: 2021 Wo+Men’s Leadership Conference keynote at Cambridge Judge Business School.

Read the article "Five tips for women navigating their careers"


Close-up portrait of mid adult female staring at camera. Woman with sad expression on grey background.

Sadness vs fear

18 June 2021

The ability to recognise emotions of others is important but can get lost in translation, so a new study develops a face-based test not affected by linguistic differences. A new study co-authored by Associate Professor Jochen Menges addresses this issue by developing and validating a face-based, non-linguistic test of what is known in psychology as ERA-O – the emotional recognition ability of emotions expressed by other people.

Read the article "Sadness vs fear"


High angle view of a prescription bottled filled with pills surrounded by more of the same tablets.

Opioid intervention

22 June 2021

A ‘second opinion’ by another prescribing doctor within 30 days of an opioid prescription reduces long-term opioid use by 31%, concludes a new study led by Professor Stefan Scholtes at Cambridge Judge Business School.

Read the article "Opioid intervention"


New virtual money concept, gold Bitcoins.

New data reveals timeline of China’s bitcoin mining exodus

15 July 2021

A research team from the Cambridge Centre for Alternative Finance unveils new datasets showing geographic shifts in Bitcoin mining – with China’s share declining sharply even before a government crackdown in June 2021.

Read the article "New data reveals timeline of China’s bitcoin mining exodus"


A composite image of Cambridge Judge Business School, and the skyscrapers of Shenzhen in China.

Global Executive MBA programme

27 August 2021

Cambridge Judge Business School at the University of Cambridge and Peking University HSBC Business School announce a Cooperative Programme in Shenzhen, China, that extends previous business-education collaboration between the two institutions.

Read the article "Global Executive MBA programme"


STIK and the event speakers stand in front of the newly unveiled Pride Banner.

Pride Banner

27 September 2021

Pride Banner by the artist STIK unveiled at Cambridge Judge Business School on 22 September to show the Business School’s commitment to diversity and inclusion.

Read the article "Pride Banner"


A businesswoman looks out of the window of a skyscraper at the city below.

Counterintuitive bias

15 October 2021

A new study by Professor Raghavendra Rau and PhD candidate Jinhua Wang finds that ‘gender-based attention bias’ toward women mutual fund managers works both ways, lowering fund-flow volatility, and this could boost the current low number of women fund managers.

Read the article "Counterintuitive bias"


Icebergs melting in the Jökulsárlón Glacier Lagoon in Iceland.

Climate change and GDP

28 October 2021

Study on climate change and economic output co-authored by Associate Professor Kamiar Mohaddes is cited by the US Congressional Budget Office and 25 members of Congress in a letter to the Federal Reserve Board.

Read the article "Climate change and GDP"