On 13 July 2024 the Business School welcomed Tony Cowling Foundation board members, senior market research practitioners and our academic community to engage with cutting edge research and to contribute to the dialogue around industry specific topics.
The day started with a joint welcome address from Professor Jaideep Prabhu and Tony Cowling Foundation director Paul Edwards that celebrated and invited more collaboration between academia and industry. The group then heard work-in-progress presentations from the 2023 Tony Cowling Foundation Research Awards recipients.
The 2023 Tony Cowling Foundation Research Awards recipients: presentations
Dr Malte Dewies
El-Erian Institute of Behavioural Economics and Policy (project lead Professor Lucia Reisch)
"Inevitable Present-focus: A Barrier to Green Consumption?"
Professor Matthew Grimes
Professor of Entrepreneurship and Sustainable Futures
"The Effects of UN SDG Engagement on Corporate Sustainability Reputation"
Yingyue (Luna) Luan
PhD candidate supervised by Dr Yeun Joon Kim
"Human-GenAI Collaboration in Creative Endeavours"
Dr Atiyeh Yeganloo
El-Erian Institute of Behavioural Economics and Policy (project lead Professor Lucia Reisch)
"Inevitable Present-focus: A Barrier to Green Consumption?"
Dr Bell Piyasinchai
Tilburg University
Cambridge Judge PhD graduate
"The Effects of UN SDG Engagement on Corporate Sustainability Reputation"
Questions from the mixed audience offered academic feedback, valuable insights into how the research projects map onto industry concerns, and opportunities for practical applications.
The closing session saw an open discussion that primarily focused on the mutual benefit of practitioner-academic collaboration and partnerships, and the practicality of making this more common. The day provided uncommon networking opportunities that may be the first steps towards further collaboration.
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The Tony Cowling Foundation has generously provided 3 tranches of philanthropic research funding since 2021 in memory of Tony Cowling. The donation’s aim was to progress early-stage research into topics that advance decision making in the market research industry.
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