Revolutionising fitness: the rise of MAGIC AI

Identifying gaps in the market

As a visionary entrepreneur, Varun has demonstrated an ability to identify gaps in the market and leverage cutting-edge technology to address them. Before Magic AI, Varun co-founded Hubble, a proptech company that redefined the flexible office space market. Hubble’s success, marked by its rapid growth and widespread adoption, underscored Varun’s ability to disrupt traditional industries with innovative solutions.

The humble beginnings of Magic AI

Inspired by his own personal fitness journey and the realisation that personal training was often out of reach for many due to high costs and logistical challenges, Varun saw an opportunity. His vision was to democratise access to high-quality fitness training, leading to the creation of MAGIC AI. This AI-driven platform uses advanced technology and sophisticated algorithms to offer real-time feedback, adaptive workout plans and a comprehensive fitness experience tailored to individual needs.

Recognition and impact

MAGIC AI’s innovative approach quickly garnered attention. Varun has been recognised for his visionary leadership and the company’s significant impact on the fitness industry, where the home gym’s ability to provide personalised and dynamic training sessions has resonated with a wide audience – from fitness novices to seasoned athletes. Some of MAGIC AI’s important milestones achieved have included:

• successfully securing $2.5 million in venture capital from firms like Fasanara Capital and SFC Capital
• winning prestigious awards like the Great British Entrepreneur Awards Technology Entrepreneur of the Year 2023 and the Growing Business Awards’ Best New Company 2023
• receiving recognition from major publications such as the Financial Times and The Times and achieving significant sales success by selling out in Selfridges and Westfield White City within the first year
• forming strategic partnerships with high-profile athletes and celebrities and securing backing from senior executives at companies like Spotify, Meta, and Stripe
• developing and patenting ReflectAI® technology, which provides hyper-personalised training and positions MAGIC AI as a leader in the AI-driven fitness space​

Future prospects

As the fitness industry continues to evolve, MAGIC AI stands at the forefront, pushing the boundaries of what’s possible with home fitness technology. Varun’s vision extends beyond current achievements, aiming to continuously enhance the platform’s capabilities and user experience. With the integration of more sophisticated AI features and expanding its user base, MAGIC AI is poised to lead the next wave of fitness innovation.

Insights from the founder

In a podcast episode on ‘Strategy and Tragedy’, Varun shared his experiences and challenges in building MAGIC AI. He discussed the importance of resilience, especially handling rejections from investors gracefully; each rejection Varun faced was followed by team debriefs to analyse feedback, refine pitches and improve strategies, viewing these setbacks as opportunities for growth rather than failures. He also discussed innovation and the pivotal moments that defined the company’s path. Varun’s ultimate ability to secure investments, including from the CEO of Heights, underscores the confidence in MAGIC AI’s potential and the broader trend towards tech-driven fitness solutions.

Reflecting on his entrepreneurial journey, Varun wishes he had understood the importance of a robust support network earlier. Establishing connections with mentors, advisors and fellow founders can provide essential guidance and emotional support, significantly easing the entrepreneurial path. To help those entrepreneurs struggling with structure, Varun also recommends the following tips:

When asked about how the MSt in Entrepreneurship programme had made an impact, Varun said: “I joined the MStE to deepen my understanding of entrepreneurship and to connect with a community of like-minded individuals who are passionate about innovation and business growth. The pool of candidates on the course was really quite exceptional and I found myself learning just as much from each other as we did from the course itself. 

“The MStE provided me with invaluable insights and practical knowledge that directly contributed to the development and success of Magic AI. The network and support from the programme have been instrumental in navigating the challenges of entrepreneurship. The financial and accounting parts have provided crucial as well as pulling together a convincing business plan and deck. Lastly, keeping in touch with my course mates has kept me motivated and I feel like I have a brilliant network I can tap into anytime.”