Khal Soufani, Director of the Circular Economy Centre at Cambridge Judge Business School, spoke about supply chains and related issues at a sustainability forum addressed by the King of Spain, Felipe VI.
Khaled, who is Management Practice Professor of Financial Economics & Policy at Cambridge Judge, said in his session on 11 May that sustainability must be incorporated into a company’s policies at every level.
“The company has to understand the distribution network very well, know the chain of entry and exit of products, and visualise its customers,” he said on a remote link to the conference near Madrid organised by Spanish newspaper Expansión. “This is to find new uses for the products and reuse the components as much as possible for the best purposes.”
He added that the circular economy is “an innovative technological model that is related to users and governments. We must avoid the accumulation of waste and make the most of waste.”
Other speakers at Khaled’s panel included representatives of Spanish retail group Tendam, logistics firm Tesya Group and digital platform Forestchain. The King addressed the conference on its opening evening on 10 May.