Even Corporate Social Responsibility (CSR) budgets need to show a return. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, and Ardi Kolah of ‘Guru in a Bottle’, have launched a ground breaking new study to measure the Return on Investment (ROI) from CSR outcomes from sports sponsorship with UK cricket, rugby and football and the 2012 Olympic partners. If advertisers can measure their impact on the bottom line so should CSR investors!
This article was published on
26 May 2010.