Innovation and Value Creation in the Era of Artificial Intelligence
A 3-day executive education programme designed to help business leaders innovate and create value using artificial automation and artificial intelligence in their organisation.
Upcoming programmes
Format:
Dates:
Duration:
Fees:
Face-to-face
16-18 Jun 2025
3 days
£4,550 + VAT
Upcoming programmes
Format:
Face-to-face
Dates:
16-18 Jun 2025
Duration:
3 days
Fees:
£4,550 + VAT
Overview
This programme allows senior executives to understand and use the cutting-edge technologies that are most relevant to the current and future market growth of an organisation, focusing on stimulating innovation and value creation.
It is designed to help participants understand rich data, such as text, audio, and visual, and their applications in various business contexts. Participants will also gain an understanding of the key elements of Artificial Intelligence (AI), including a hands-on exploration of the technologies. The programme introduces Logical Creativity Theory (LCT) that will substantially improve the quantity and quality of innovation ideation output. You will discuss how LCT can be combined with generative AI.
Participants will learn about metaverses and enabling technologies, such as virtual reality (VR), augmented reality (AR) and mixed reality (MR). A guided tour of selected metaverses that are most relevant to marketing practice and future business growth will equip you with knowledge and understanding how to harness these technologies according to your business needs.
Benefits and career impact
- Gain a genuine understanding of the benefits of artificial automation and artificial intelligence for creating value and innovation.
- Acquire hands-on experience with intelligent automation and artificial intelligence, transforming complex concepts into tangible knowledge and practical applications.
- Learn how to identify opportunities for innovation and value creation through the usage of Logical Creativity Theory (LCT).
- Experience metaverse immersion thanks to a guided tour of carefully selected metaverses to comprehend the benefits, potential, and current limitations.
- Identify opportunities for enhancing business services and products with artificial intelligence.
- Remain relevant in the constantly evolving business environment and future proof your organisation.
- Explore opportunities for growth and business investment within your organisation.
- Assess your organisation’s operational capabilities to cope with challenges presented by new technologies.
Learn more about the programme from our faculty, Shasha Lu.
In today’s rapidly evolving business landscape, staying ahead of the curve is more critical than ever. AI is not just a buzzword; it's a transformative force that is reshaping industries, redefining job roles, and revolutionising how businesses operate. As a leader, you are faced with the challenge of integrating these advanced technologies to drive growth, innovation, and value. This programme is designed to equip you with the knowledge and skills needed to navigate this transformation successfully.
Programme content
Module 1: Value creation using Intelligent Automation and Artificial Intelligence
- How new and existing technology can be used to innovate business operations.
- Identify relevant factors of innovation implementation.
- Artificial Empathy and Robotics.
- Hands-on exploration of different existing intelligent automation innovations.
Module 2: Driving Innovation through Logical Creativity and Generative Artificial Intelligence
- Logical Creativity Theory (LCT) for discovery.
- Learning how to identify opportunities for innovation and value creation.
- Responsible and productive use of GenAI.
- Hands-on implementing of the LCT methods using GenAI.
Module 3: Digital Reality: Immersive Technologies for Business Value Creation
- Digital reality for business impact.
- Virtual reality (VR), augmented reality (AR) and mixed reality (MR) and their potential to transform business operations and customer experiences.
- Immersive exploration of digital reality.
How you learn: Face-to-face
Immerse yourself in and be inspired by the historic and beautiful city of Cambridge, in a world-class learning environment. In the classroom, you will engage with faculty and peers in person. Join ‘Cambridge Union’-style debates, hear from guest speakers and faculty, and enjoy group exercises, role-play and informal conversations both in and outside class.
Human development is experiencing profound transformations driven by advancements in genAI, intelligent machines, and digital reality. This programme will explore the challenges, opportunities, and tools such as Logical Creativity to help firms not only survive but thrive in these uncertain yet exciting times.
Who attends
- Mid to senior executives, functional managers and business leaders.
- Managers looking to gain an understanding of the benefits of artificial automation and artificial intelligence for creating value and innovation.
- Mid to senior managers looking to identify opportunities for enhancing business services and products with artificial intelligence.
- Innovation leads, transformation leads, product leads, strategy leads, decision-makers, and investors who wish to identify opportunities for growth and business investment within their organisations.
This programme is ideal for innovators looking to harness the power of artificial Intelligence to drive transformation and create value in your organisation, and business leaders who look for the strategic insights and practical tools needed to lead in the AI era.
Faculty and speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes. The Academic Programme Director (APD) for this programme is Shasha Lu.
MPhil, PhD (School of Management, Fudan University)
Min is Bard Professor of Marketing at Smeal College of Business, the Pennsylvania State University. He holds an honorary title from Cambridge Judge Business School.
Why Cambridge Judge Business School?
Related programmes
Innovation and Value Creation in the Era of Artificial Intelligence belongs to our Innovation suite of executive education programmes. Here is a selection of related programmes:
Generative Artificial Intelligence: From Hype to Business Impact
Gain a deep understanding of AI and how to effectively integrate it into your organisation, whilst navigating legalities and bias.
Managing Innovation Strategically
Idea generation. Product exploitation. Learn to manage and operationalise greater levels of innovation within your organisation, exploring how innovative strategies and disruptive business models can achieve competitive advantage and help you thrive in the face of rapid change.
Digital Innovation and Transformation
Re-think how you are leading the transformation of your organisation. Learn how to create digital solutions fit for your customers, build a digital culture, and develop a strategy to scale innovation across your business.
Speak to a programme advisor
If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor.
