Most consumers are not starkly for or against meat substitutes, which are far more environmentally friendly than meat. Instead, complex factors including culture, taste, health and economics interact to shape individual choices, says research co-authored by Jaideep Prabhu of Cambridge Judge Business School that has practical implications for marketers and policymakers.
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Tom Ford, a recent Cambridge MBA graduate (MBA 2024) of Cambridge Judge Business School and an Olympic, World and European championship rower, has been named to the 2025 MBAs to Watch list by business school publication Poets & Quants.
