Professor of Marketing
Jawaharlal Nehru Professor of Indian Business and Enterprise
Vice-Dean for Faculty
Director of the Centre for India and Global Business (CIGB)
Fellow of Clare College
BTech (IIT Delhi), PhD (University of Southern California)
My research interests are in innovation, marketing, international business, strategy, policy and development. I particularly focus on frugal innovation in large and small firms in developed and emerging economies. I am also interested in frugal innovation in the public sector and how governments should cultivate and regulate new technologies in the economy.
I’m a member of the Marketing subject group at Cambridge Judge Business School, which focuses on strategy, modelling, and consumer behaviour.
Small teams in large and startup organisations can now innovate to solve the wicked problems of our time such as climate change and inequality.
Research interests
Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets.
Professional experience
Jaideep Prabhu is an Associate Editor of the Journal of Marketing, Customer Needs and Solutions, and BMJ Innovations. He is on the editorial board of the Journal of Product Innovation Management, the advisory board of Journal of Management Studies and The Schmalenbach Business Review, and is a member of the senior advisory board of the European Journal of Marketing.
He has consulted with or taught executives from ABN Amro, Bertelsmann AG, BRAC, British Telecom, the UK’s Department of Trade and Industry (DTI), EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. He has been interviewed by or has had his work profiled on BBC News 24, The New York Times, MIT Sloan Management Review, BusinessWeek, US News & World Report, The Financial Times, Le Monde, The Times, The Times of India, The Economic Times, Anglia News, The Asian Age, The Deccan Chronicle, The Statesman, The Calcutta Telegraph, Exec Digital and elsewhere.
Previous appointments
Prior to his current position, Jaideep Prabhu was Professor of Marketing and Director of Research at the Tanaka Business School, Imperial College London; University Lecturer and University Senior Lecturer in Marketing, Cambridge Judge Business School (at the time the Judge Institute of Management), University of Cambridge; Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands; and Visiting Assistant Professor at the Anderson School of Management, UCLA.
Publications
Selected publications
- Hassan, M., Prabhu, J., Chandy, R. and Narasimhan, O. (2023) “When bulldozers loom: informal property rights and marketing practice innovation among emerging market micro-entrepreneurs.” Marketing Science, 42(1): 137-165 (DOI: 10.1287/mksc.2022.1379)
- Molner, S., Prabhu, J.C. and Yadav, M.S. (2019) “Lost in a universe of markets: toward a theory of market scoping for early-stage technologies.” Journal of Marketing, 83(2): 37-61 (DOI: 10.1177/0022242918813308)
- Jachimowicz, J.M., Chafika, S., Munrat, S., Prabhu, J.C. and Weber, E.U. (2017) “Community trust reduces myopic decisions of low-income individuals.” Proceedings of the National Academy of Sciences (PNAS) 114(21): 5401–5406 (DOI: 10.1073/pnas.1617395114)
- Banerjee, S., Prabhu, J.C. and Chandy, R.K. (2016) “Indirect learning: how emerging-market firms grow in developed markets.” Journal of Marketing, 79(1): 1-28 (DOI: 10.1509/jm.12.0328)
- Barrett, M., Davidson, E., Prabhu, J. and Vargo, S. (2015) “Service innovation in the digital age: key contributions and future directions.” MIS Quarterly, 39(1): 135-154
- Radjou, N., Prabhu, J. and Ahuja, S. (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. San Francisco, CA: Jossey-Bass.
Journal articles
- Sharma, D., Mairal, A., Prabhu, J. and Cotton, M. (2024) “Challenges faced by frugal surgical innovations.” Tropical Doctor, 54(3): 223-226 (DOI: 10.1177/00494755241253098)
- Hassan, M., Prabhu, J., Chandy, R. and Narasimhan, O. (2023) “When bulldozers loom: informal property rights and marketing practice innovation among emerging market micro-entrepreneurs.” Marketing Science, 42(1): 137-165 (DOI: 10.1287/mksc.2022.1379)
- Vassallo, J.P., Banerjee, S. and Prabhu, J.C. (2023) “Biocultural innovation: innovating at the intersection of the biosphere and ethnosphere.” Journal of Product Innovation Management, 40(5): 610-629 (DOI: 10.1111/jpim.12669)
- Vassallo, J.P., Banerjee, S., Zaman, H. and Prabhu, J.C. (2023) “Design thinking and public sector innovation: the divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performance.” Research Policy, 52(6): 104768 (DOI: 10.1016/j.respol.2023.104768)
- Agarwal, N., Chakrabarti, R., Prabhu, J. and Brem, A. (2020) “Managing dilemmas of resource mobilization through jugaad: a multi-method study of social enterprises in Indian healthcare.” Strategic Entrepreneurship Journal, 14(3): 419-443 (DOI: 10.1002/sej.1362)
- Bhatti, Y., Prabhu, J. and Harris, M. (2020) “Frugal innovation for today’s and tomorrow’s crises.” Stanford Social Innovation Review, 23 June 2020
- Jachimowicz, J.M., Szaszi, B., Lukas, M., Smerdon, D., Prabhu, J. and Weber, E.U. (2020) “Higher economic inequality intensifies the financial hardship of people living in poverty by fraying the community buffer.” Nature Human Behaviour, 4(Jul): 702–712 (DOI: 10.1038/s41562-020-0849-2)
- Sunikka-Blank, M., Bardhan, R., Schupp, J., Prabhu, J. and Penz, F. (2020) “Films as source of everyday life and energy use: a case of Indian cinema.” Energy Research and Social Science, 69: 101655 (DOI: 10.1016/j.erss.2020.101655)
- Molner, S., Prabhu, J.C. and Yadav, M.S. (2019) “Lost in a universe of markets: toward a theory of market scoping for early-stage technologies.” Journal of Marketing, 83(2): 37-61 (DOI: 10.1177/0022242918813308)
- Vassallo, J.P., Prabhu, J.C., Banerjee, S. and Voola, R. (2019) “The role of hybrid organizations in scaling social innovations in bottom-of-the-pyramid markets: insights from microfinance in India.” Journal of Product Innovation Management, 36(6): 744-763 (DOI: 10.1111/jpim.12504)
- Jachimowicz, J.M., Chafika, S., Munrat, S., Prabhu, J.C. and Weber, E.U. (2017) “Community trust reduces myopic decisions of low-income individuals.” Proceedings of the National Academy of Sciences (PNAS) 114(21): 5401–5406 (DOI: 10.1073/pnas.1617395114)
- Kor, Y.Y., Prabhu, J. and Esposito, M. (2017) “How large food retailers can help solve the food waste crisis.” Harvard Business Review, 19 December 2017
- Prabhu, J. (2017) “Frugal innovation: doing more with less for more.” Philosophical Transactions A, 375(2095): 20160372 (DOI: 10.1098/rsta.2016.0372)
- Prabhu, J., Tracey, P. and Hassan, M. (2017) “Marketing to the poor: an institutional model of exchange in emerging markets.” AMS Review, 7(3-4): 101–122 (DOI: 10.1007/s13162-017-0100-0)
- Bocken, N.M.P., Fil, A. and Prabhu, J. (2016) “Scaling up social businesses in developing markets.” Journal of Cleaner Production, 139: 295-308 (DOI: 10.1016/j.jclepro.2016.08.045)
- Banerjee, S., Prabhu, J.C. and Chandy, R.K. (2015) “Indirect learning: how emerging-market firms grow in developed markets.” Journal of Marketing, 79(1): 1-28 (DOI: 10.1509/jm.12.0328)
- Barrett, M., Davidson, E., Prabhu, J. and Vargo, S. (2015) “Service innovation in the digital age: key contributions and future directions.” MIS Quarterly, 39(1): 135-154
- Ernst, H., Kahle, H.N., Dubiel, A., Prabhu, J. and Subramaniam, M. (2015) “The antecedents and consequences of affordable value innovations for emerging markets.” Journal of Product Innovation Management, 32(1): 65-79 (DOI: 10.1111/jpim.12171)
- Prabhu, J. and Hain, S. (2015) “Innovation and entrepreneurship in India: understanding jugaad.” Asia Pacific Journal of Management, 32(4): 843-868 (DOI: 10.1007/s10490-015-9445-9)
- Chandra Balodi, K. and Prabhu, J. (2014) “Causal recipes for high performance: an exploratory comparative study of young high-technology firms from India and the UK.” International Journal of Entrepreneurial Behavior and Research, 20(6): 542-561 (DOI: 10.1108/IJEBR-10-2013-0168)
- Kahle, H.N., Dubiel, A., Ernst, H. and Prabhu, J. (2013) “The democratizing effects of frugal innovation: implications for inclusive growth and state-building.” Journal of Indian Business Research, 5(4): 220-234 (DOI: 10.1108/JIBR-01-2013-0008)
- George, G., McGahan, A.M. and Prabhu, J. (2012) “Innovation for inclusive growth: towards a theoretical framework and a research agenda.” Journal of Management Studies, 49(4): 661-683 (DOI: 10.1111/j.1467-6486.2012.01048.x)
- Radjou, N. and Prabhu, J. (2012) “Mobilizing for growth in emerging markets: to reach the “next billion” consumers, multinational companies will need to move beyond value chain localization and create new networks of local partners.” MIT Sloan Management Review, 53(3): 81-88
- Mukherji, P., Sorescu, A., Prabhu, J.C. and Chandy, R.K. (2011) “Behemoths at the gate: how incumbents take on acquisitive entrants (and why some do better than others).” Journal of Marketing, 75(5): 53-70 (DOI: 10.1509/jmkg.75.5.53)
- Tellis, G.J., Prabhu, J.C. and Chandy, R.K. (2009) “Radical innovation across nations: the preeminence of corporate culture.” Journal of Marketing, 73(1): 3-23 (DOI: 10.1509/jmkg.73.1.3)
- Rao, R.S., Chandy, R.K. and Prabhu, J.C. (2008) “The fruits of legitimacy: why some new ventures gain more from innovation than others.” Journal of Marketing, 72(4): 58-75 (DOI: 10.1509/jmkg.72.4.58)
- Sorescu, A.B., Chandy, R.K. and Prabhu, J.C. (2007) “Why some acquisitions do better than others: product capital as a driver of long-term stock returns.” Journal of Marketing Research, 44(1): 57-72 (DOI: 10.1509/jmkr.44.1.57)
- Yadav, M.S., Prabhu, J.C. and Chandy, R.K. (2007) “Managing the future: CEO attention and innovation outcomes.” Journal of Marketing, 71(4): 84-101 (DOI: 10.1509/jmkg.71.4.84)
- Chandy, R., Hopstaken, B., Narasimhan, O. and Prabhu, J. (2006) “From invention to innovation: conversion ability in product development.” Journal of Marketing Research, 43(3): 494-508 (DOI: 10.1509/jmkr.43.3.494)
- Dellaert, B.G.C., Golounov, V.Y. and Prabhu, J. (2005) “The impact of price disclosure on dynamic shopping decisions.” Marketing Letters, 16(1): 37-52 (DOI: 10.1007/s11002-005-0719-8)
- Prabhu, J.C., Chandy, R.K. and Ellis, M.E. (2005) “Acquisition and innovation in high-tech firms: poison pill, placebo, or tonic?” Journal of Marketing, 69(1): 114-130 (DOI: 10.1509/jmkg.69.1.114.55514)
- Chandy, R.K., Prabhu, J.C. and Antia, K.D. (2003) “What will the future bring? Dominance, technology expectations, and radical product innovation.” Journal of Marketing, 67(3): 1-19 (DOI: 10.1509/jmkg.67.3.1.18652)
- Frambach, R.T., Prabhu, J. and Verhallen, T.M.M. (2003) “The influence of business strategy on new product activity: the role of market orientation.” International Journal of Research in Marketing, 20(4): 377-397 (DOI: 10.1016/j.ijresmar.2003.03.003)
- Ranaweera, C. and Prabhu, J. (2003) “The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting.” International Journal of Service Industry Management, 14(4): 374-395 (DOI: 10.1108/09564230310489231)
- Ranaweera, C. and Prabhu, J. (2003) “On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth.” Journal of Targeting, Measurement and Analysis for Marketing, 12(1): 82-90 (DOI: 10.1057/palgrave.jt.5740100)
- Sorescu, A.B., Chandy, R.K. and Prabhu, J.C. (2003) “Sources and financial consequences of radical innovation: insights from pharmaceuticals.” Journal of Marketing, 67(4): 82-102 (DOI: 10.1509/jmkg.67.4.82.18687)
- Prabhu, J. and Stewart, D.W. (2001) “Signaling strategies in competitive interaction: building reputations and hiding the truth.” Journal of Marketing Research, 38(1): 62-73 (DOI: 10.1509/jmkr.38.1.62.18826)
- Prabhu, J. and Tellis, G.J. (2000) “Do consumers ever learn? Analysis of segment behavior in experimental markets.” Journal of Behavioral Decision Making, 13(1): 19-34
- Verhallen, T.M.M., Frambach, R.T. and Prabhu, J. (1998) “Strategy based segmentation of industrial markets.” Industrial Marketing Management, 27(4): 305-314 (DOI: 10.1016/S0019-8501(97)00064-3)
Books, monographs, reports and case studies
- Prabhu, J. (2021) How should a government be? The new levers of state power. London: Profile Books.
- Radjou, N. and Prabhu, J. (2020) Do better with less: frugal innovation for sustainable growth. London: Penguin.
- Radjou, N. and Prabhu, J. (2015) Frugal innovation: how to do more with less. London: Profile.
- Radjou, N., Prabhu, J. and Ahuja, S. (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. San Francisco, CA: Jossey-Bass.
Awards and honours
- Elected Fellow of the British Academy, 2023
- Excellence in Global Marketing Research Award (for the 2015 paper, “Indirect learning: how emerging-market firms grow in developed markets”, co-authored by Sourindra Banerjee and Rajesh Chandy, Journal of Marketing), AMA Global Marketing SIG, 2022
- Shelby Hunt/Harold Maynard Award (for the 2019 paper “Lost in a universe of markets: toward a theory of market scoping for early-stage technologies”, co-authored by Sven Molner and Manjit S. Yadav, Journal of Marketing), 2020
- Finalist, JM Sheth Foundation Award (for the 2015 paper “Indirect learning: how emerging-market firms grow in developed markets,” co-authored by Sourindra Banerjee and Rajesh K. Chandy, Journal of Marketing), 2020
- AMA Global Marketing SIG Excellence in Global Marketing Research Award (for the 2009 paper “Radical innovation across nations: the preeminence of corporate culture”, co-authored by Gerard J. Tellis and Rajesh K. Chandy, Journal of Marketing), 2019
- Gerald E. Hills Best Paper Award (for the 2008 paper “The fruits of legitimacy: why some new ventures gain more from innovation than others”, co-authored by R.S. Rao and R.K. Chandy, Journal of Marketing), 2018
- Chartered Management Institute’s (CMI) Management Book of the Year Award (for Frugal Innovation, co-authored by Navi Radjou), 2016
- Finalist, Thomas P. Hustad Best Paper Award in Journal of Product Innovation Management (for the 2015 paper “The antecedents and consequences of affordable value innovations for emerging markets”, co-authored by H. Ernst, H.N. Kahle, A. Dubiel and M. Subramaniam, Journal of Product Innovation Management), 2015
- Finalist, Marketing Science Institute/H. Paul Root Award (for a paper published in the Journal of Marketing that makes a significant contribution to marketing practice), 2015
- Highly Commended Paper, Emerald Literati Network Awards for Excellence (for the 2013 paper “The democratizing effects of frugal innovation: implications for inclusive growth and state-building”, co-authored by H.N. Kahle, A. Dubiel and H. Ernst, Journal of Indian Business Research), 2014
- Runner-up, Harold H. Maynard Award (for a paper published in the Journal of Marketing that makes a significant contribution to marketing theory and thought), 2009
- IBM Faculty Award for Research on Innovation and Indian Retail, 2009
- Advanced Institute of Management (AIM) Research, Innovation Fellowship, 2007-2009
- AMA TechSIG Award for the Best Article on Technology or Innovation, 2008
- Runner-up, AMA TechSIG Award for the Best Article on Technology or Innovation, 2007
- AMA TechSIG Award for the Best Article on Technology or Innovation, 2004
News and insights
A new Playbook from Cambridge Judge Business School on how developing economies can use digital infrastructure aims to provide a model for countries around the world.
Eden and Jaideep discuss the importance of ESG values to long-term organisational success, ESG-centred marketing and how to establish it, and the challenges facing firms seeking to instil ESG principles into their marketing operations.
Jaideep Prabhu, Professor of Marketing at Cambridge Judge who focuses on innovation and internationalisation, is named one of 86 new fellows of the British Academy.
Media coverage
India Education Diary | 21 March 2023
Student entrepreneurs win Cambridge Zero Student Climate Challenge with innovation
Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, served as a judge in Cambridge Zero Climate Challenge for students.
Cambridge Network | 23 February 2023
Issues of safety, trust and truth tackled during tech-related events at the Cambridge Festival
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, is featured in this article about a series of technology-related events to be held at this year’s Cambridge Festival.
Business Weekly | 22 January 2023
Simprints commits to Cambridge Judge drive to enhance social impact
Jaideep Prabhu, Professor of Marketing, and Carlos Montes, Visiting Fellow at Cambridge Judge Business School, are featured in this article regarding a framework report for the Brokering Trust to Accelerate Innovation, published in conjunction with the Centre for India and Global Business.
“This framework is designed to broker projects between government champions and innovative companies that seek high social impact. Having a third-party broker could be the key to getting many projects off the ground given uncertainties and other issues facing both private companies and governments,” says Jaideep Prabhu.
The Hindu Business Line, 6 January 2023
Capital ideas. The perils of being a celebrity
Cambridge Network, 5 October 2022
Why affordability is not enough in attracting poorer customers
The Economic Times India, 21 July 2022
Governments need private sector strategies like an ‘outside-in’ approach to meet challenges like climate change: Jaideep Prabhu
IPS News, 13 July 2022
BRAC celebrates 50 years – A case for social development founded and led by the Global South
Reuters, 23 March 2022
Nestle to suspend ‘vast majority’ of sales in Russia
Times of India, 7 March 2022
How Indians are leading some of world’s best B-schools
Bloomberg Quint, 16 February 2022
Tata sons under Chandrasekaran – the journey so far and the road ahead
Forbes, 19 January 2022
‘The factory of the world’ could be coming to a town near you
International Investment, 18 November 2021
Groundbreaking HSBC study reveals four fifths of global Indians invest in home country
Khaleej Times, 2 September 2021
Rise and rise of Asian biz in Britain
The Times, 24 August 2021
Diversification is all the rage but isn’t it better to stick to the knitting?
The Times of India, 17 July 2021
‘India developed the pillars of a circular economy – this approach preserves nature’
Financial Times, 5 July 2021
The frugal ingenuity that everyone needs in a crisis
Project Syndicate, 26 May 2021
The state’s new balancing act
Prospect Magazine, 4 May 2021
Jeremy Heywood and the flawed brilliance of a Whitehall master
Khaleej Times, 15 April 2021
The long read: Recycling nostalgia
Business Daily Africa, 6 April 2021
The power of innovating by being frugal
The Times, 6 April 2021
Small is beautiful for factories in brave new world of manufacturing
SME Times, 16 March 2021
‘Social media platforms, tech have led to rise of disruptive leaders’
Cambridge Independent, 7 March 2021
Professor Jaideep Prabhu discusses his new book
Financial Times, 1 March 2021
Good news from governments
BBC, 24 November 2020
A room in Mumbai
The Hindu Business Line, 26 August 2020
Cambridge researchers look at Bollywood to understand consumption patterns
DD News, 11 July 2020
Special programme: COVID-19 and the global economy
India Today, 22 April 2020
Five books every student needs to read in lockdown to boost their career success
Phys.org, 30 March 2020
Poor people experience greater financial hardship in areas where income inequality is greatest
Financial Times, 22 January 2020
Why India’s global ambitions require more pursuit of WEF principles
Eastern Eye, 5 December 2019
Brexit, India’s domestic woes will weigh down bilateral trade
East Anglia in Business, 14 November 2019
‘Frugal innovation’ isn’t just for developing countries
FE News, 10 October 2019
Shaping the future of education
The Hindu Business Line, 14 April 2019
India can tell the world to ‘Do Better With Less’
The Economist, 24 January 2019
Companies can appeal to workers and consumers with liberal messages
BBC Vietnam, 18 October 2018
A different approach to life in India
Cambridge Network, 11 October 2018
Cambridge Festival of Ideas: how do we secure our food supply in a changing world?
Cambridge Independent, 18 September 2018
Should the state control what we eat?
BBC, 3 September 2018
India’s ingenious approach to life
Canadian Inquirer, 22 August 2018
Small firms thrive as customers seek more unique clothing
Politics Home, 24 July 2018
Purpose vs Profit: Are they compatible in 21st century business?
Cambridge Global Food Security, 1 June 2018
Meet the researcher
BBC Radio 4, 26 May 2018
Today
Wired, 18 May 2018
15 top thinkers on innovations that will most change our lives by 2050
Financial Times, 1 April 2018
How upstarts drive progress at Honda
Hindustan Times, 27 March 2018
Hay Festival 2018
The Future Leadership Institute, 28 December 2017
Reducing food waste
Harvard Business Review, 19 December 2017
How large food retailers can help solve the food waste crisis
Global Finance, 6 December 2017
Reforms give a major boost to banking business
BBC, 7 November 2017
The non-stop problem solver who loves to invent
Forbes, 31 October 2017
If Twitter offers you 280 characters just say no
BBC World Service, 22 October 2017
The secrets of jugaad
The Guardian, 30 September 2017
Trump clips Britain’s wings as Tories put faith in free-trade deals
Cambridge Network, 19 September 2017
Cambridge Festival of Ideas: India uncovered
BBC Radio 4, 29 August 2017
Disrupted Development
Cambridge Business Magazine, 1 July 2017
‘Frugal innovation’ can do a lot for inequality
Cambridge Business Magazine, 1 June 2017
Multinationals need to aim for middle market in emerging markets
Quartz, 2 May 2017
The conditions that help poor people make better decisions
Harvard Business Review, 25 April 2017
The business case for providing health insurance to low-income employees
World Economic Forum, 21 April 2017
Some ideas that might help reduce inequality
Stanford Social Innovation Review, 21 April 2017
Solving big social problems by thinking small
The Conversation, 19 April 2017
How ‘frugal innovation’ can fight off inequality
DNA India, 8 April 2017
Cambridge varsity report on Dehli principals’ performance
Cape Talk, 13 March 2017
How to do (much) more with (far) less
Deccan Herald, 5 February 2017
There’s always a way
United Nations, 24 January 2017
Q&A with Jaideep Prabhu
Share Radio, 13 December 2016
Rupee ban hurts Indian economy – could the damage get worse?
Associated Press, 4 November 2016
UK looks for stronger business ties with India
Financial Times, 3 November 2016
The path to frugal innovation
Cambridge Business Magazine, 1 November 20165
Scaling-up for social businesses in developing countries
The Sunday Times, 30 October 2016
Tearing down the walls that can block creativity
Phys.org, 22 September 2016
Study identifies different ways to help social businesses grow
Financial Times, 22 August 2016
Apple has chance to pick better R&D model in China
Cambridge Business Magazine, 1 May 2016
The challenge of scaling up ‘inclusive’ markets
The Daily Star, 22 April 2016
The budget approach to innovation
Cambridge Business Magazine, 1 April 2016
Has globalisation overreached itself?
Cambridge Business Magazine, 1 April 2016
Worldwide solutions to meet the needs of the ‘next four million’
The Daily Star, 25 March 2016
Resilience S Asians’ survival instinct
Indian Express, 29 February 2016
Smartphones and jugaad innovation: Inclusive growth in the palm of our hands
BBC News, 27 February 2016
Talking Business
City AM, 9 February 2016
Why modern managers need these five vital old-school skills
The Bookseller, 8 February 2016
Frugal Innovation wins Management Book of the Year
The Conversation, 4 January 2016
How frugal innovation can kick-start the global economy in 2016
City AM, 20 November 2015
Frugal innovation: Doing more with less
Bloomberg Business, 13 November 2015
Rolls-Royce crisis tests East’s mettle after Silicon Fen success
New Statesman, 12 November 2015
Six business deals to look out between Narendra Modi and David Cameron
The Conversation, 11 November 2015
Six deals to look out for as Indian PM Modi visits Britain
Strategy and Business, 2 November 2015
The frugal way to go
Phys.org, 15 October 2015
A touch of frugal genius
Business Because, 13 October 2015
MBA careers: Shortage of digital chiefs presents employment opportunities
The Huffington Post, 5 October 2015
Six lessons in innovation from Cuban entrepreneurs
Strategy and Business, 15 September 2015
Aetna’s Frugal Healthcare Strategy
Financial Times, 14 August 2015
UK innovators: Ready to launch
China Daily, 14 June 2015
The will to change the world
Business Standard, 11 May 2015
Jugaad is both a necessity and a hobby
The Independent, 12 April 2015
MBA Guide: Five fresh business books to give you the edge
India Info Online, 16 February 2015
Frugal Innovation: How to do better with less
Gulf News, 15 February 2015
An empowered consumer takes over the ‘frugal’ economy
Project Syndicate, 6 February 2015
The rise of the frugal economy
The Irish Times, 2 February 2015
Book review: Frugal Innovation
Cambridge Business Magazine, 1 February 2015
How the West was won over to frugal innovation
The Wall Street Journal, 30 January 2015
The surprising secret of India’s success could be its brain drain
The Economist, 23 January 2015
Cheap and cheerful
The Economic Times, 21 January 2015
Flipkart top seller WS Retail to separate logistics arm Ekart into wholly-owned unit
The Economic Times, 2 January 2015
Imagineering 2015: how India Inc can go frugal this year
Harvard Business Review, 10 December 2014
What frugal innovators do
Harvard Business Review, 28 November 2014
4 CEOs who are making frugal innovation work
Cambridge Network, 28 October 2014
Your opportunity to learn about frugal and other innovation
BBC Radio Cambridgeshire, 21 October 2014
Chris Mann’s Drivetime
BRAC blog, 8 April 2014
Scaling digitality: Does scaling technology have to mean losing the human touch
Cambridge Network, 17 March 2014
Cambridge students unite in order to improve lives in Africa
Telegraph India, 10 March 2014
Book banks to rescue kids
BizEd, 1 March 2014
Bookshelf: Jugaad Innovation
YouTube, 26 February 2014
CDI crowdfunding pitch
Global Post, 9 February 2014
It’s tough to be an Indian Olympian
Innovation Forum, 12 January 2014
What can ‘frugal innovation’ do for development
Lessons in Business, 7 January 2014
The economy of scarcity and adversity are drivers of innovation: the case of India
Strategy and Business, 18 December 2013
Beating competitors with high-speed innovation
Thomson Reuters, 12 December 2013
What can ‘frugal innovation’ do for development?
YouTube, 11 December 2013
India Summit
Rapid innovation in digital time, 25 November 2013
Frugal Innovation: can we Jugaad innovation over here?
Financial Express, 19 November 2013
Healthcare: Indian representatives to influence future of global healthcare at Big Chance 2013 in Oxford
Guru in a bottle, 18 November 2013
Is your glass half empty or half full?
PRWeb, 13 November 2013
Oxford conference addresses the challenge of providing affordable healthcare
Hindustan Times, 8 November 2013
Cambridge expert says Indian ‘jugaad’ can help ailing economies
Cambridge Network, 8 November 2013
Jugaad fever sweeps the world
The Conversation, 29 October 2013
India must clean up its act to benefit from US shutdown
FT Chinese, 28 October 2013
Perpetual pilots are the new goal for strategy
Strategy and Business, 25 October 2013
How Pearson is reinventing global education
BBC Radio 4, 18 October 2013
Jugaad: The rise of frugal innovation
New York Times, 8 October 2013
Dealbook: More seatbacks in deal for US tire market
WLTZ TV, 3 October 2013
Wiley authors shortlisted for Thinkers50 Awards
Strategy Business, 10 September 2013
Siemens gets SMART by focusing on simplicity
Forbes Online, 5 September 2013
The world’s Top 50 leadership and management thinkers
Mint, 19 August 2013
In second Infosys, Narayana Murthy has more questions to face
Strategy Business, 23 July 2013
Renault-Nissan’s Journey to Affordable Cars
Strategy Business, 23 July 2013
Creating Greater Value in an Age of Scarcity
Financial Times, 1 July 2013
Perpetual pilots are the new goal for strategy
The Telegraph India, 24 June 2013
Bookworm – Jai jugaad
20minutes.fr, 27 April 2013
L’innovation Jugaad: redevenons ingénieux !
The Huffington Post, 2 April 2013
Fighting economic sharks is a matter of ‘jugaad’
The Business Standard, 15 March 2013
Jugaad 2.0, The concept may be uniquely Indian but it has relevance for the West when the frugal, flexible mindset is married to the process culture, says the co-author of a popular book on the subject
Al Jazeera, 21 February 2013
Is India’s economy at a standstill?
Hindu Business Line, 8 February 2013
Jugaad: a new business paradigm
The Economist, 15 December 2012
Gold-hunting in a frugal age
The World Financial Review, 4 December 2012
Jugaad innovation: think frugal, be flexible, generate breakthrough growth
Strategy Business, 19 November 2012
What the West can learn from Jugaad
The Times of India, 7 November 2012
‘Jugaad’ innovation goes global
The New York Times, 11 October 2012
Is Jugaad going global?
The Guardian, 9 October 2012
From New Delhi to Westminster, governments are cavalier about the poor
Daily Bhaskar, 8 October 2012
IIM-Indore fellow awarded scholarship by CSC, UK
HBR Blog Network, 5 October 2012
The CEO’s frugal innovation agenda
The Times of India, 2 October 2012
Book review: Jugaad Innovation by Navi Radjou, Jaideep Prabhu and Simone Ahuja
Wirtschaftswoche, 11 September 2012
Innovationsforscher Radjou: “Mangel macht erfinderisch” [Innovation researchers Radjou: “lack of invention”]
Crossword Book Stores, 6 August 2012
Jugaad: the Indian way of life
Asia Society, 2 August 2012
Jugaad Innovation: lessons from the developing world for business worldwide