Liang Zhao

PhD Candidate

BSc (Hong Kong University of Science and Technology), MPhil (University of Cambridge)

Year of entry: 2021

I’m a PhD Candidate in the Marketing group at Cambridge Judge Business School, researching new product development in the pharmaceutical industry under the supervision of Professor Ahmed Khwaja.

My details

Contact details

+44 (0)7421 746668

lz415@jbs.cam.ac.uk

Academic area

Marketing

Research

Research topic

Determinants of Successful Collaboration in New Product Development: Evidence from the Pharmaceutical Industry

Research interests

Matching; pricing; quantitative marketing; industrial organisation; pay what you want; release strategy.

Pathway

Marketing

Supervisor

Professor Ahmed Khwaja

Top

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